Drivers under the influence (DUI) of alcohol are a significant risk to the public. Alcohol consumption increases the risk of traffic crashes, especially fatal crashes.
Some of the strategies the PMO, along with local community coalitions, have implemented are:
- Increased police patrols to increase both the perceived and actual likelihood of being caught driving while alcohol-impaired.
- Collaborating with local law enforcement, cab companies, and liquor retailers to encourage Safe Ride programs.
- Texting tip line for citizens to report impaired drivers
- Digital social media campaigns, radio messaging, and PSA’s